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Over the past decade, Georgia has given more than $1 billion in tax credits to movie and TV production companies through tax incentives that have made the state the third busiest place in the country for film and TV, according to the AJC.
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“How we advocate on behalf of them in regards to them getting paid, our MusiCares program or our professional development programs.”
“They know us because of the Grammys but what they don’t know is all of the stuff that they need to know,” Caplinger explains. “Enough to be dangerous.” In her role at the Recording Academy, Caplinger meets with artists and industry insiders about the initiatives that are available to them through the Academy-beyond the Grammy Awards.
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Before becoming the senior executive director of the city’s Recording Academy chapter in 2000, Caplinger did national tour press for artists such as Janet Jackson and Fleetwood Mac and gained some experience in the artist management realm. Michele Caplinger | Senior executive director of the Recording Academy’s Atlanta chapterĬaplinger initially had a background in musical theater, but she quickly immersed herself in other parts of the music industry when she moved to Atlanta in 1981. In addition to her work at Tree Sound, Hunter also works as the president and founder of the Retnuh Agency, selling songs for television and film. She fondly remembers how artists such as B.o.B and Rae Sremmurd spent time sleeping on the couch in the studio while working on their breakout hits. She’s been known to push her team, from interns to engineers, to branch out, leading to them produce their own gold records. Hunter’s own experiences as a musician have made her an passionate advocate for artists. Hunter, the COO, is just as likely to be found facilitating yoga classes or hosting a healthy dinner for the artists (she’s an organic chef) as she is managing the studio from her office. Visit Tree Sound Studios and you might see celebrities ranging from rapper 2 Chainz to the stars of OWN’s Greenleaf utilizing the space. Mali Hunter | COO/Partner of Tree Sound Studios Photograph by Chris McKay/Getty Images for BET Founded in 2014, the management company works with clients such as OG Parker and Deko, the production duo responsible for hits such as Migos’s “Walk It Talk It.” Mali Hunter at the 2012 BET Awards in Atlanta She’s cast more than 100 music videos and worked on casting for season five of Love & Hip-Hop Atlanta before turning her focus to building her own company, Mogul Mentality. But her knack for connecting creatives led her instead becoming a successful entertainment entrepreneur, helping to facilitate deals and partnerships for artists such as Metro Boomin and Sonny Digital. Rice moved to Atlanta nearly a decade ago to study criminal justice at Clark Atlanta University, hoping to land a job with the FBI. Malita Rice | Manager and founder of Mogul Mentality From managers to music executives, here are 10 you should know: Malita Rice The panel’s moderator was writer and Women in Music Atlanta chair Christina Lee, who pointed out in an article for our May music issue that while women are often unrepresented behind-the-scenes in the industry, “ Atlanta is slowly bucking the trend.” In fact, one of the best things about Atlanta’s music culture is the many women who are hard at work behind-the-scenes. The panel, hosted by the Atlanta chapter of Women in Music, featured industry leaders such as Tammy Hurt and Michele Caplinger, both of whom have worked within Atlanta’s music scene for decades and recently helped implement a tax incentive that the city hopes will drive more revenue to the local music industry. Located in the heart of a musical hub, the university is a hot spot for aspiring artists and entrepreneurs looking to break into the city’s booming entertainment industry. On a sunny Saturday afternoon in April, a group of young women gathered inside Georgia State University’s 25 Park Place to learn from some of the “leading ladies” in the Atlanta music scene.
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